Side Hustle Income Report – Q4 2019

Welcome to the second Q4 (October-December) Side Hustle Income Report from Money Dot Calm (you can read the first one here).


This report is a combination of all the income earned from the fourth quarter (Q4) of 2019 from my side hustle niche blog, Savvy Horsewoman, and the associated print-on-demand Etsy shop.

This year, I focused more on traffic growth for the blog and outsourced my Pinterest/Tailwind scheduling (I’ll share how that went below).

I’ve also included my one major FAIL (because we all need at least one, don’t we?)

Why Am I Willing To Share All This?

I have two main reasons for sharing my income report:

  1. Seeing my progress (or sometimes lack there of) is a great way to keep myself motivated.
  2. By sharing the ups and downs, I hope I can motivate you to keep trying as well!

I sometimes feel discouraged when I see other bloggers bringing in 6 figure paychecks, so I’m happy to share a more realistic picture of what me (a busy work-from-home mom) can reasonably earn with a limited schedule.

Related Post: How to Build a Profitable Blog in 10 Hours a Week (or less)

Can This Benefit You?

Whenever I mention my side hustles to friends or followers I get asked a lot of questions.

And I totally get it…

I remember reading about other people’s side incomes and wondering how they do it.

And more importantly, could I do it?

Well I’m here to show you the ins and outs of what works for me, and hopefully inspire you follow your own path!

This income has been a nice bonus for our family to help build our savings and pay down our mortgage (you can read more about our story here).

There’s been a lot of work involved, but the long term goals is to have these side hustle projects continue to grow and work as (mostly) passive income while I focus on the Money Dot Calm blog.

Related Post: 20 Small Niche Blogs That Make Real Money

Here’s an overview of my Side Hustle Income for Q4 (October-December) 2019:

This post contains affiliate links. See the disclosure page for more details. Please note all figures are rounded and are in Canadian Dollars.

Savvy Horsewoman ( – $3338 (before expenses)

This year the blog was up over $700 from the last Q4, which was a positive way to end 2019. Here are the changes I made to help make that possible:

  • Focused on Google SEO. Many of my post were ranking well, but still not hitting the top 3 spots. By optimizing those posts and creating related content I was able to get a boost and gain more traffic.
  • Shared Content to Facebook Group. I created a small, but very engaged Facebook group (Horse Care on a Budget) and 3-4 times a week posted content related to the discussions.
  • Hired a Pinterest Account Manager. Bringing in more than half the blog’s traffic, Pinterest is just something I can’t ignore. However, keeping up with scheduling and sourcing pins was taking over my very limited work time. Luckily, Hoof Print Marketing was able to seamlessly take over the account and I saw a huge increase in traffic within the first month.

Earning Breakdown:
Ad Revenue – $3063
Affiliate Income – $275

Related Post: Mediavine Income Report 2018-2020

Of course, blogging is not without expenses. I try to keep a tight budget and avoid using services I really don’t NEED, but I’ve also learned over the last year that sometimes you need to spend money to make money!

Blogging Expenses Paid for in Q4
Pinterest Account Manager (I use Hoof Print Marketing)
Mail Service (I use Mailerlite)
Pinterest Scheduling Tool (I use Tailwind)
Instagram Linking (I use Linkinprofile)
Web Hosting (I use Siteground)

Overall this has been a successful year. I’ve got some big changes planned for 2020, including hiring a blog manager and focusing more on content creation. Stay tuned for an update!

Related: How Much Do Food Bloggers Make?

Etsy Shop ( – $568 (after expenses)

This year the shop was down substantially from 2018, in both traffic and income. However, considering the minimal amount of time I invested in 2019, I’m happy to continue the shop as a passive income source.

My print-on-demand partner, Printful, really stepped up their game this year. I had almost zero customer service issues, which really freed up my time to focus on the blog. If you’re interested in starting your own shop you can check out Printful’s easy integration options here.

Total Side Hustle Income for Q4 2019: $3906

My 2019 Fail

The one aspect of my business that didn’t go as planned was the growth of Money Dot Calm. Despite cutting down my workload in other areas I just didn’t have the time (or motivation?) to really get it off the ground (yet!).

My goal from the next Q4 is the have this blog included, with at least some income.

Here’s to a lucrative 2020!

Related Post: Niche Blogging Income – 5 Steps to Sponsored Posts

How was your Q4? Share you successes in the comments!

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